UTM Creator

Build Your Link

Base URL *

Source * — where the traffic comes from

Medium * — marketing channel type

Campaign * — specific campaign name

Term (optional — paid keywords)

Content (optional — A/B test variant)

Generated URL

Fill in the fields on the left to generate your tracked URL.

Recent Links

Best Practices analytics ready

Lowercase everything. UTM parameters are case-sensitive — Email and email appear as separate sources in your analytics platform.
Use hyphens, not spaces. Replace spaces with hyphens: agent-recruitment not agent recruitment.
Be consistent with source names. Stick to a naming convention your whole team follows — mismatches break attribution grouping.
Campaign = initiative, not channel. Campaigns should name the program (iso-summit-2026), not repeat the medium.
Use Content for A/B tests. Track which email button or ad variant drove the click: utm_content=cta-hero vs cta-footer.
Term is for paid search only. Use utm_term to track specific keywords in Google/Bing campaigns.